ONE DEVELOPMENT

The project began with an exploration of how to incorporate branded visual elements — specifically the “O” from the One Development logo — into an interactive, motion-driven layout. I studied various approaches for embedding media within non-standard shapes, with a strong emphasis on maintaining responsiveness and visual clarity across screen sizes. Inspiration was drawn from motion design trends in luxury and real estate branding, paired with an audit of how motion affects attention and user flow on high-traffic landing pages.

The design centered around a continuous rotating oval that housed both video and textual content, acting as a centerpiece for the brand’s identity. I focused on crafting a fluid, visually engaging hero section where the oval motion reinforces brand recognition while drawing the user’s attention. The challenge was to maintain its precise shape, visual balance, and legibility across all devices. Through prototyping and visual experimentation, I refined the pacing of motion and content layout to ensure it enhanced rather than distracted from the messaging. The final design delivered a responsive, animation-rich experience that felt premium and clean, in line with the company’s architectural and development ethos.