Sharjah Ladies Club

The design process began with understanding the club’s core audience — primarily women of different age groups and interests — and identifying how they navigate service-based platforms. Through internal discussions and audience profiling, I focused on streamlining user access to high-interest areas such as facilities, membership, classes, and event bookings. Brand analysis and competitor audits helped shape the tone, layout structure, and content prioritization.

The goal was to create a sophisticated, welcoming, and highly usable interface that aligned with the Sharjah Ladies Club’s visual identity. I designed a clean and elegant UI with soft color palettes, balanced typography, and intuitive navigation. Accessibility and responsiveness were at the heart of the design process — ensuring the platform felt equally natural on mobile, tablet, and desktop. I collaborated closely with stakeholders to refine wireframes and high-fidelity mockups, focusing on creating clear content hierarchies and smooth user flows across the site’s multiple sections.