Sharjah Ladies Club
Website Design - UI/UX
2022
T11 Streetwear
T11 Streetwear is a bold, fashion-forward eCommerce platform designed to reflect the energy and individuality of modern streetwear culture. The website delivers a sleek, intuitive shopping experience that balances visual attitude with user-centered design.
- CLIENT T11 Streetwear
- YEAR 2024
- CATEGORY ECOMMERCE
- LIVE PROJECT Visit Site
Research & Strategy
The design process began with in-depth research into user behavior and visual trends in the streetwear and lifestyle fashion space. I explored how users browse collections, engage with brand storytelling, and interact with mobile-first storefronts. These insights shaped the layout, navigation patterns, and visual rhythm of the interface, ensuring it resonated with a style-conscious audience.
Design Process
I led the end-to-end UX and UI design — crafting an interface that feels dynamic and expressive while remaining clean and easy to navigate. The design emphasized bold visuals, strong typographic hierarchy, and simplified access to products, sizing, and checkout. Every detail — from filtering to hover effects — was fine-tuned to reflect the brand’s edgy aesthetic while supporting a seamless user flow across devices.
Concept & Outcome
The core concept was to showcase T11’s identity as more than just a store — but a digital extension of its streetwear ethos. The result is a high-impact eCommerce experience where visual storytelling and usability work hand-in-hand. Post-launch, I continued to refine the platform with UX updates and design enhancements to support ongoing campaigns and seasonal drops.
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